The concept of collective memory is a grappling one. The Western Balkans went through political turmoil and wars in the 1990s, and the effects can be felt even today, after more than 20 years. It is understandable for war veterans and civilians who have lived through atrocities of wars to be haunted by remnants of the past, but how do we explain younger generations being emotionally attached to those times as if they were present or old enough to remember them?