Good start of Serbian MoI on Facebook

The Ministry of Interior opened their official Facebook page on 21 January 2018.

As of 31 May 2018, the MoI’s Facebook page has a total of 5 678 „likes”, which comprises 0.16% of the estimated 3.4 million users of this social network in Serbia.

Indicators that MoI is off to a good start with their communication via Facebook:

• The work of professional police officers is in the focus of the communication their Facebook page
• More than half of all posts promote police directly, most often through showcasing personal successes of police officers in their line of work
• The page content is diverse and it is mostly focused on sharing photographs, along with links and videos

However, the MoI Facebook page attracted less than 6.000 followers, which makes up only a tiny share (0.16%) of the total number of this platform’s users in Serbia. One of the reasons might be the fact that the MoI currently utilizes Facebook for a one-way communication only, without engaging with the users by answering questions or replying to comments, which is not the best practice and needs to be improved.